ENROLLMENT MANAGEMENT ASSESSMENTS

Day One Enrollment Management Assessment

CONDUCT AN INSIDE-OUT ASSESSMENT OF ENROLLMENT MANAGEMENT. 
Review and evaluate current enrollment practices.  Examine what’s working and what’s not working in relation to the school’s total enrollment program.  Areas that will be looked at include:

• Review enrollment related statistics and identify trends.
• Human resources in relation to Enrollment Management. A look at how the administration, staff, faculty, and board are engaging in the work of Enrollment Management.  If your school has an enrollment/development office that focuses on marketing/recruitment/admission etc., then time will be spent looking at how that office is functioning.  If your school doesn’t have an enrollment/development office, then time will be spent looking how this work can be accomplished in moving forward. 
• Use of technology, especially in relation to Customer Relationship Management (CRM).
• Customer service practices, especially in relation to how prospect data and information is collected and responded to
• Search campaigns used to attract new student inquiries, especially in looking at how demographics can be applied to qualifying prospects
• Review of communication flow with your school’s prospects, inquiries, applicants, test takers, financial assistance applicants, and deposited students.
• Review of your school’s web site with particular focus on direct marketing messaging to prospective student/parent visitors
  
  

Day Two Enrollment Management Assessment

• Review all promotional materials with a particular focus on “brand” message that is being conveyed as well as an analysis of how the issue of affordability is being addressed in your school’s materials
• Review of how the voices of students, parents, faculty, and alumni are incorporated into your school’s marketing effort    
• Use of institutional financial assistance – need based as well as merit based funding is reviewed with a focus on how your school is currently leveraging your financial assistance dollars
• Review of current retention and completion rates as well as practices aimed at positively impacting those rates
• Conduct two focus groups – one with current families (from various classes) and another with prospective families that are identified.
  
  

• Upon completion of the one or two day assessment the ISPD consultant will meet with leaders of the school to discuss initial assessment findings.
• Within two weeks of completion of the assessment, a final report will be sent to the school.  This report will outline next steps in order of importance for the school to take in moving its enrollment management processes forward.