October 2011

Enrollment Matters

By

Bernard H. DuMond, Vice President

As a key component in the Enrollment Management Process, establish the following four Ambassador Teams:

A) Student Ambassador Team
B) Alumni Ambassador Team
C) Faculty and Staff Ambassador Team
D) Parent Ambassador Team

> Work closely with Administration and Development leaders on the Enrollment Management Process
> Support the school in word, action and deed
> Understand the state of the school and current profile
> Share the value and benefits of Catholic education
> Conduct tours of the school
> Write letters to prospective parents and students
> Make follow-up phone calls to prospective parents and students
> Participate in the Open House
> Write newsletter and web articles
> Provide prospect referrals
> Make visits to feeder schools
> Respond to prospects surveys and questionnaires
> Provide ongoing evaluation of the Enrollment Management Process

1. Is there a button or section for Prospective Parents/Students?

2. Is there a button or section on press coverage and releases?

3. Is the website easy to navigate - with a search bar?

4. Is there a button or section for testimonials from parents, students, parishioners and alumni?

5. Is there a contact and registration form for prospective parents?

6. Is there a button or section fro photographs?

7. Is there a way to schedule a school visit online?

8. Is there a button or section on financial matters - tuition, fees, etc.?

9. Is there the opportunity to take a virtual tour of the school or see videos?

10. Do we have someone in place to monitor the website for content and requests - daily and/or weekly?